I’m sure you have heard it a plenty, but what a year 2020 was! The experience of the ups and downs was intense and hopefully in 2021 we are coming out the other side. This year has been one of extreme rapid growth, not only for Charlie and I as humans but the metamorphosis of our business as well. As we were faced with either growing and adapting or caving in, which we felt strongly to do many times, we chose to adapt. We paused, evaluated, reached inside to see if our passions were aligning, and now we have come out the other side. Our journey has taken us to pick up and leave our beloved Paonia, Colorado, to explore the mountains and oceans of Ecuador, all the while visiting the families that weave our straw hats, and finally landing in Sedona, Arizona for the next chapter of True West Hats!
Inspired by life, April has decided to share our journey, our adventures, and our small, family business life - well at least a snap shot and meanderings. Feel free to join us and share with us! Above pictures in Cuenca, Ecuador during our 3 month tour.