We Are Back in Production!

Press Release - June 26, 2019


For Immediate Release

Paonia’s Old Barbershop to be the New Home Of True West Hats


True West Hats moved from their previous location to the heart of Paonia, located at 210 Grand (formerly Pete’s Barber Shop).  In the wake of exponential growth and the need for additional production and first rate retail space, True West Hats is excited to move to this gorgeous building that carries so much history for Paonia. Previously vacant for several years, True West Hats will open a retail and hat production shop. This will allow them to accommodate their growth and goals to become an intricate part of the Paonia creative community. Residence and tourist alike can visit the shop to watch hats being made by hand, get a tune up for their hats, or come and design one of their own and have them make it right here at this unique location! 


Charles Rutledge, owner and hat maker of True West Hats says, “We have had our eye on this building since moving to Paonia, our desire to be a part of the historical picture and bring a very old and traditional art to Paonia making it accessible to the public, has been my dream and part of the reason we chose this town.”


True West Hats will officially open June 28, 2019, with expectations to grow and expand retail offerings in the coming months.


Follow their progress on their, website, Instagram and Facebook pages here:





True West Hats owners; Charles Rutledge and April Selman, started making felt hats and leather goods in Aspen, Colorado in 2015 for a private label. They then began their own production after moving to Paonia, Colorado in 2017 and in June 2018 they opened a small retail and production location on 2nd and Grand Ave. They expanded their offering to include hand-woven, dyed and hand-shaped, straw hats under the brand; SolTree Hats. The public has access and to watch the actual production of hats being made by hand. Customers can design their own custom hat with True West Hats.


True West Hats makes hats by hand with minimal equipment and in many styles, such as fedora, cowboy, and fashion hats using the finest materials. They have a combined retail and production space at 210 Grand Ave, offering a unique style of shopping in this historically rich town of Paonia, located on 

the Western Slope of Colorado.  They offer hats for sale as wholesale, private labels for brands, and sell direct to consumer through the Internet, their retail location, and at high-end art fairs. 


April Selman

True West Hats

210 Grand Ave

(970) 261-1295



Press Release, Click Here